1.1 Job Description:

• Manage online inventory from day to day on regular basis.
• Develop campaigns to increase digital sales through the adoption of basic ML algorithms.
• Optimize paid advertising campaigns using SEO and other tools.
• Help manage online marketing presence, including on social media platforms (Facebook, Twitter, Instagram, Snapchat).
• Monitor changes in website traffic or increases in sales.
• Assist with forming company’s overall digital marketing strategy.
• Research, interpret, and summarize regulatory requirements in easily understood terms and work with internal teams to correctly implement those requirements.
• Support 2nd line functions, including oversight programs for merchants, annual compliance reviews, and compliance risk assessments.
• Prepare emails to send out to customers
• Identify trends and insights, and optimize performance based on the insights.
• Teach students about the marketing research strategies.
• Teach students about the marketing process flow on all the social apps (including Facebook, twitter and link din).
• Facilitate a dynamic and collaborative classroom community.
• Inspire students to persevere through the challenges of learning a new suite of skills
• Follow the guideline and schedule of the course given by the management team and also contributes in changings of guideline with personal experience.
• Assign tasks to students which should enhance their communication Skills and convincing power.
• Should be punctual on the time slots assigned by management after proper coordination regarding availability.
• prepare reports of student’s performance on the results of the tasks and handover it to management.

1.2 Qualification and Research:

• At least 3 years of work experience as an Online store specialist.
• Bachelor’s degree in marketing (preferred)
• Experience managing digital product inventory
• Experience using web analytics and optimization tools
• Excellent Analytical skills.
• Excellent verbal and written communication skills.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate about perks of online shopping.