Job Description:

• Analyze, review and implement the websites that are optimized to be picked by search engines.
• develop the content include phrases in order to increase traffic to websites.
• identify most powerful keywords to drive the most valuable traffic.
• Perform ongoing keyword discovery, expansion and optimization
• preparation of detailed strategy reports.
• conduct various testing methods in design, layout and advertising techniques in order to gain most organic and paid traffic.
• Review and analyze the client site for the identification of areas which can be improved and optimized.
• Track, report, and analyze website analytics and PPC initiatives and campaigns while managing the campaigns expenses and staying in budgets.
• Writing powerful calls-to-action to convert visitors.
• implementation of off-page SEO, on-page-SEO and SEO for images.
• Writing SEO content for blogs, websites and social media account.
• Development of link building strategy which will also involves Back Linking and Search Engine Marketing (SEM).
• Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines.
• SEO is an ever-changing landscape, so an SEO specialist and instructor need to be continuously learning and evolving so that students can learn in more effective way from instructor.
• follow the guideline and schedule of the course given by the management team and contributes in changings of guideline with personal experience.
• Assign regular tasks to students.
• committed to deliver best in class training according to project.
• punctual on the time slots assigned by management after proper coordination regarding availability.
• prepare reports of student’s performance on the results of the tasks and handover it to management.

 Qualification and Skills:

• Excellent verbal and written communication skill.
• Outstanding ability to think creatively, strategically, and identify and resolve problems.
• Proven SEO experience. (minimum of 2 to 3 years)
• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
• In-depth experience with website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends).
• Experience with A/B and multivariate experiments.
• Working knowledge of HTML, CSS, and JavaScript development and constraints.
• Up to date with the latest trends and best practices in SEO and SEM.